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The Greatest Generation: Greatest Generation also

known as the G.I. Generation or the World War II generation, is the

demographic cohort following the Lost Generation and preceding the

Silent Generation. They are the oldest living generation now. This

generation is generally defined as people born and grew up from 1901 to

1927. They were shaped by the Great Depression and were the primary

participants in World War II. The women of this era began to enter the

professional world, found a new need to wear more make-ups, women

publications such as the French Beauty Industry encouraged women to

wear makeup to look their best while competing with men for

employment. The introduction of makeup was reasonably new to the

society. Women were figuring out methods to apply it correctly. The

beauty ideal of the 1920's had heavily defined eyes with dark eye-makeup.

Kohl was used to line the eye and achieve an overall dramatic look.

Cosmetics were characterized by their use to create a specific look: lips

painted in the shape of a Cupid's bow, and bright cheeks brushed with

bright red blush, heavily made-up look of the 1920s was a reaction to the

demure, feminine look of the pre-war period. It was the time when an

international beauty culture was forged, and society increasingly focused

on novelty and change. The effect of World War 1 was so much visible

in the fashion sector, as clothes were in short supply and rationed, older

clothes were transformed into modern styles. Many women wore short

skirts and sensible 'flat heeled' shoes. It was very unusual to see women