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in the 1960’s was a woman who was on the move young, single,

economically self –sufficient. In China during the same period, the baby

boomers lived through the Cultural Revolution and were subject to the

one-child policy as adults. This rhetoric had an important impact in the

perceptions of the boomers, as well as society's increasingly common

tendency to define the world in terms of generations, which was a

relatively new phenomenon. In Europe and North America, many

boomers came of age in a time of increasing affluence and widespread

government subsidies in post-war housing and education, and grew up

genuinely expecting the world to improve with time.

In the 2020s, baby boomers in developed countries, with

a few exceptions, are the single biggest cohort in their societies due to

sub-replacement fertility and population aging. Baby Boomers are

currently the largest generation at approximately 77 million people

(Generation Y runs a close second.), they are the post-World War II

generation. They are the member of the demographically large

generation, and because of their numbers and the relative prosperity of

the economy during their careers, the baby boomers are an economically

influential generation. Hollywood stars such as Marilyn Monroe greatly

influenced women's beauty standards in the 1950s. The hourglass shape

and curvaceous figures were sought after, as was perfect skin. After the

strict regulations of wartime, hyper-femininity became all the rage; when